Combine the rub ingredients in a medium bowl and set aside.
Cut any large, visible chunks of fat off the steak, and coat it with the rub. Really get in there and make sure the steak is well-covered.
Cover the steak and let it sit for at least an hour in the refrigerator, preferably longer to really infuse the flavor in the meat.
Spray a grill pan (or a regular pan) with cooking spray and preheat on high heat. Also, preheat your oven to 400° F.
Cook the steak until it is nice and seared on each side, about 1-2 minutes per side.
Turn down the heat to medium and continue cooking until it has reached the desired level of doneness.
Once the steak is cooked, transfer to a plate and cover with tinfoil to rest for 5-7 minutes.
While the steak is resting, toast the coconut flakes on a small, parchment paper-lined baking tray. Watch closely as they only take 1 or 2 minutes to get nice and golden.
Serve the steak topped with the toasted coconut flakes.
Total Fat 30g
Saturated Fat 13g
Total Carbohydrate 6g
Dietary Fiber 2g